Mak Nyonya Mini-Game
An interactive mini-game made for Mak Nyonya, "Cari Rezeki Cari Mak Nyonya" campaign. Players need to complete 4 stages and get the highest score to win prizes from Mak Nyonya.
Replay Rate of
186%
Throughout the Campaign
Total of
15,000
Participants
what we've done
animation
+ interesting graphic and animation
Graphic that matches the company and representation of the products and cooking process.
stages
+ 4 stages of challenge
Play game while educating customers about Mak Nyonya products. Infuse the objective of the game closely to the product.
easy
+ web based easy loading
The mini-game is published as an web app. The app can be accessed easily using any devices with a web browser.
scoring
+ competitive scoring system
Scoring mechanism in each stages is difficult enough to encourage users to achieve better scoring to win prizes.
acquisition
+ competition customer acquisition
Combination of competition entry and mini-game to convert non-customers to loyal customers.
interactive
+ interactive user input
Increase user engagement by interactive user input to solve objectives in each stage.
